It is, however, almost always the question. Notes on default type and what it costs.
Helvetica is the default. That is its strength and its weakness in equal measure. Reaching for it is not a decision; it is the absence of one.
We use it often, deliberately, when the work needs to disappear. We avoid it, also deliberately, when the work needs to be remembered.
The cost of a default is invisibility. Sometimes that is the point. More often, it is a quiet admission that nothing was at stake.