On working from a city that is neither West nor East, and why that helps.
Baku is on the Caspian, four hours ahead of London and eleven behind Tokyo. It is neither West nor East, which means our day overlaps with both for long enough to ship.
The city itself is a study in compressed eras: 12th-century walls, Soviet boulevards, gulf-state towers, all visible from the same window. It is a useful place to learn what restraint looks like.
Most of our clients are not here. That is fine. The work is the same anywhere; the perspective is not.